“The whole idea of smartcars needs rethinking, and that’s what makes Apple’s CarPlay so interesting,” Mouton writes. “Known during development as “iOS in the Car,” Apple did well to rename the product, since CarPlay pulls its functionality from the phone itself rather than loading the iPhone’s operating system onto the dashboard.”
“Mercedes has raised the possibility of adding this service to preexisting models as an aftermarket solution. If so, that’s good news for software developers, who will need to do some work to make their iOS software CarPlay-compatible. In this case, they’re immediately guaranteed a large and committed market, and it wouldn’t be surprising (or difficult) to see Apple develop a quick lead in apps,” Mouton writes. “From Cupertino’s perspective, the best part about CarPlay may be that no one else is in a position to copy it. Google will have a hard time convincing carmakers to adopt Android wholesale. Too many of them see the dashboard as a piece of branding and a potential revenue stream. On the other hand, Google’s operating system is so fragmented that it will take years to get something like CarPlay adopted… I suspect that CarPlay will be a big deal.”
Read more in the full article here.
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Tagged: AAA, American Automobile Association, Apple, BlackBerry, BMW Group, CarPlay, Fear Uncertainty and Doubt, Ferrari, Ford, FUD, General Motors, Honda, Hyundai Motor Company, iOS in the Car, iTunes radio, Jaguar Land Rover, Kia Motors, Mercedes-Benz, Mitsubishi Motors, National Safety Council, Nissan Motor Company, PSA Peugeot Citroën, QNX, Siri, Subaru, Suzuki, Toyota, Volvo
